Experts - Local and Mobile Search

Advice and opinions, by and for marketers

Local search is poised for explosive growth. Add mobile search to the mix, and the local search landscape stands to provide even more opportunities for local businesses. So what rules, strategies, and best practices apply when the corner mom-and-pop can advertise head-to-head with big-box national retailers? A panoply of new products and services are launched every week by major search engines and Yellow Page providers. Luckily, a local search guru can show you around the 'hood.

Mary Bowling
Mary
Bowling

Tips for a Local Business to Compete in Local Search

Steps for undertaking a competitive analysis. Oct 9, 2008

Long-Tail Tactics for Local Search Optimization

How to employ long-tail terms to increase traffic to a local Web site. Sep 25, 2008

The Very Long Tail of Local Search

Why local businesses should pay attention to low-volume search terms. Sep 11, 2008

The Power of Reviews in Local Search

Poor reviews and ratings can influence your rankings in the local search engines. Here's how. Aug 28, 2008

What Exactly Is Local Search?

Three definitions for local search and what they mean for search marketers. Aug 14, 2008
Local and Mobile Search Archive More Local and Mobile Search Stories

Archive

ClickZ Yesterday

Distracted Across the Great Digital Divide - Oct 10, 2008

The Participation Economy - Oct 10, 2008

Online Marketers Can Weather the Financial Crisis - Oct 10, 2008

The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008

ClickZ News Headlines

Credit Collapse Dampens Prospects for Web Advertising - Oct 10, 2008

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media - Oct 10, 2008

Yahoo Unleashes Answer to Google Analytics - Oct 9, 2008

Execs & Accounts: Tsavo Agency, Virilion, InterClick - Oct 9, 2008

ClickZ Stat Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008