Experts - Media Buying

Advice and opinions, by and for marketers

The interactive media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa Wegert
Tessa
Wegert

Using Video to Elevate Luxury Marketing Online

It takes a lot to make a brand site interesting these days. See how Italian leather goods company Tod's succeeds. Oct 9, 2008

Rich Media Research Roundup

A couple of interesting new studies on online advertising could have you rethinking the way you plan and buy for your clients' campaigns. Oct 2, 2008

HBO's Entourage of Social Marketing Efforts

Learn how the marketing masterminds behind the "Entourage" series plotted a unique approach to gaining and retaining online fans. Sep 25, 2008

Getting to Know the Ad Exchanges

A look at four major ad exchanges and how they differ. Second of a two-part series. Sep 18, 2008

Understanding Ad Exchanges

Ad exchanges don't offer just remnant inventory anymore. Part one of a series. Sep 11, 2008
Media Buying Archive More Media Buying Stories

Archive

ClickZ Yesterday

Distracted Across the Great Digital Divide - Oct 10, 2008

The Participation Economy - Oct 10, 2008

Online Marketers Can Weather the Financial Crisis - Oct 10, 2008

The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008

ClickZ News Headlines

Credit Collapse Dampens Prospects for Web Advertising - Oct 10, 2008

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media - Oct 10, 2008

Yahoo Unleashes Answer to Google Analytics - Oct 9, 2008

Execs & Accounts: Tsavo Agency, Virilion, InterClick - Oct 9, 2008

ClickZ Stat Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008