Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Jason Burby
Jason
Burby
Neil Mason
Neil
Mason

How to Maximize Site Performance for the Holidays

Here are some last-minute ways to prime a retail Web site. Nov 18, 2008

Calculating the Value of Optimizing Your Web Site

A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Nov 4, 2008

Analytics Move From What to How

At eMetrics Marketing Optimization Summit, Web analytics and optimization gurus share tips for promoting performance-driven organizations. Oct 28, 2008

Leveraging the Weak Economy

Four ways to integrate Web analytics and optimization into your organization. Oct 21, 2008

Getting Analytics into the Organization

How can businesses embed analytics into its culture? Here's one approach. Oct 14, 2008
3611197 Archive More Analyzing Customer Data Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

T-Mobile Taps Yahoo for Mobile Search and Ads in U.S. - Nov 20, 2008

MRM Worldwide Creates Global Digital Production Unit - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008