Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

Elana Anderson
Elana
Anderson
Dave Evans
Dave
Evans

Five Fundamentals of Integrated Marketing

Why integrated marketing is more than a multichannel play. Oct 9, 2008

Using the Entire Marketing Toolbox

You can't integrate if there's just one element in a campaign. Sep 25, 2008

Time to Appoint a Chief Customer Experience Officer?

A Garter consultant promotes a framework for improving customer experiences. Sep 11, 2008

A Good E-mail Marketing Program Costs Money

Boosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed. Aug 28, 2008

Four Characteristics of Next-Generation Campaign Management

Campaign-management technology has long been associated with the creation and deployment of outbound marketing campaigns. It's time to change that. Aug 14, 2008
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Archive

ClickZ Yesterday

Distracted Across the Great Digital Divide - Oct 10, 2008

The Participation Economy - Oct 10, 2008

Online Marketers Can Weather the Financial Crisis - Oct 10, 2008

The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008

ClickZ News Headlines

Credit Collapse Dampens Prospects for Web Advertising - Oct 10, 2008

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media - Oct 10, 2008

Yahoo Unleashes Answer to Google Analytics - Oct 9, 2008

Execs & Accounts: Tsavo Agency, Virilion, InterClick - Oct 9, 2008

ClickZ Stat Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008