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ClickZ Experts
Advice and opinions, by and for marketers

The Biggest Problem of the Google-Yahoo Deal

More PAID SEARCH STRATEGIES PAID SEARCH STRATEGIES
If an advertiser submits a bid on both Yahoo Panama and Google, will the higher-priced Google ad preempt the one on Yahoo? Last in a series.

Online Marketers Can Weather the Financial Crisis

More ROI MARKETING ROI MARKETING
The more you master the craft of doing more for less, the more secure you'll be in coming months.

The Participation Economy

More WHAT'S THE BUZZ? WHAT'S THE BUZZ?
Participation operates under many forms and guises. So how should it be measured?

Knowing vs. Understanding Your Customer

More ONLINE PUBLISHING ONLINE PUBLISHING
You know who your customers are, but do you understand them? Understanding them could mean the difference between retaining customers and losing them to the competition.
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