ADVERTISING/MARKETING
Top 50 Advertisers by Media Value in May 2008
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| Top 50 Internet Advertisers by Media Value, May 2008 | |||
|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Countrywide Home Loans: consumer services | 49,441.3 | Fin |
| 2 | University of Phoenix: online | 15,101.2 | Edu |
| 3 | Verizon Wireless | 14,347.6 | Tech |
| 4 | Lendingtree.com | 14,193.5 | Fin |
| 5 | Classmates Online | 12,083.7 | Misc |
| 6 | E-Trade Financial | 11,863.8 | Fin |
| 7 | Scottrade: online | 10,963.7 | Fin |
| 8 | Scottrade Stock Brokerage: consumer services | 9,516.3 | Fin |
| 9 | Netflix | 9,203.0 | M/E |
| 10 | Universal Orlando Resort | 8,549.3 | T/H |
| 11 | Fidelity Brokerage Service: consumer services | 6,292.5 | Fin |
| 12 | AT&T Wireless | 5,938.0 | Tech |
| 13 | Best Buy | 5,702.0 | Ret |
| 14 | Lawn Doctor | 5,502.3 | Misc |
| 15 | Ameriprise Financial | 5,115.2 | Fin |
| 16 | Quiz Rocket | 4,910.5 | M/E |
| 17 | University of Phoenix | 4,720.7 | Edu |
| 18 | LowerMyBills.com | 4,639.7 | Fin |
| 19 | TD Ameritrade Brokerage | 4,374.3 | Fin |
| 20 | Pogo.com | 4,303.7 | M/E |
| 21 | TD Ameritrade Brokerage: consumer services | 4,102.0 | Fin |
| 22 | WebMD | 3,981.3 | H/F |
| 23 | ShareBuilder.com | 3,901.0 | Fin |
| 24 | Yahoo Mail | 3,869.9 | M/E |
| 25 | NexTag | 3,787.2 | Misc |
| 26 | Ford autos & trucks: corporate promotion | 3,601.2 | Auto |
| 27 | StubHub | 3,192.4 | Ret |
| 28 | Live Search | 3,160.8 | M/E |
| 29 | Overstock.com | 2,965.0 | Ret |
| 30 | National Foundation for Credit Counseling | 2,957.3 | Fin |
| 31 | Dodge autos: Journey | 2,950.3 | Auto |
| 32 | Amazon.com | 2,846.7 | Ret |
| 33 | Motley Fool | 2,837.7 | M/E |
| 34 | Best Buy: online | 2,837.6 | Ret |
| 35 | nowU | 2,801.0 | Fin |
| 36 | RateMarketplace.com | 2,743.0 | Fin |
| 37 | Freetriplescore.com | 2,733.3 | Fin |
| 38 | Bank of America: consumer services | 2,731.9 | Fin |
| 39 | VacationsToGo.com | 2,686.3 | T/H |
| 40 | XM Satellite Radio | 2,616.9 | M/E |
| 41 | Sprint Wireless | 2,537.5 | Tech |
| 42 | Nationwide | 2,513.6 | Fin |
| 43 | Charles Schwab: consumer services | 2,443.2 | Fin |
| 44 | Equifax | 2,434.3 | Fin |
| 45 | The Wall Street Journal | 2,406.6 | M/E |
| 46 | Norwegian Cruise Lines | 2,366.8 | T/H |
| 47 | Ask.com | 2,349.1 | M/E |
| 48 | Southwest Airlines | 2,335.2 | T/H |
| 49 | Vonage | 2,315.0 | Tech |
| 50 | E-Trade Financial: consumer services | 2,290.9 | Fin |
| GRAND TOTAL | $294,057 | ||
| Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in March 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
