Douglas Quenqua
Recent articles by Douglas Quenqua
OPA Sees Increase in Ad Effectiveness on Original Content Sites
Group finds original content sites have scored higher for ad effectiveness metrics in recent months, while ad network and portal ads did worse. Jan 8, 2009
Chicago Sun-Times Forges Alliance With Monster
Partnership aims to preserve classifieds revenue. Jan 6, 2009
Advertisers Won't Mourn Loss of Consumerist
Popular consumer interest, acquired last week by Consumers Union, site was never an easy sell for Gawker. Jan 5, 2009
Toy Car Company Tries Driving Pre-Teen Boys to Virtual World
Participants can build their own cars, then drive them through a virtual environment. Next up: landing sponsorships Jan 5, 2009
Survey: Amazon, Netflix Rate High in Customer Satisfaction Online
Reports suggest consumers will continue to spend online with retailers that provide significant discounts and a hassle-free experience, even during a recession. Dec 30, 2008
YouTube Hosts First Video Contest for Pharma Brand
Excedrin effort suggests even highly regulated companies can safely engage the YouTube audience. Dec 23, 2008
Private Social Network Aids Revenue Bump for New York Hotel
Guests can use the site to plan activities and socialize with other guests. Dec 18, 2008
Stella McCartney Launches Mobile Campaign with Millennial Media
Ads link to mobile site with several of the designer's collections. Dec 17, 2008
New Branded App Gives Ski Report to Smartphone Users
REI aims to appeal to downhill enthusiasts with iPhones, Blackberries and Windows Mobile devices. Dec 16, 2008
New Tool Helps Measure Time Spent With Banner Ads
Lotame's Time Spent metric tells advertisers how much of an ad was visible on a user's screen and for how long. Dec 15, 2008
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