Elyse Tager
Recent articles by Elyse Tager
When the Going Gets Tough, The Tough Get Behavioral
A look at the trends that will influence online marketing in 2009. Dec 24, 2008
Obama, Web 2.0, and the Best of Behavioral Marketing
How the president-elect can use technology to bypass news media to make direct appeals to the public. Nov 26, 2008
Behavioral and Web 2.0
How the definition of opt-in can get blurry in social media advertising. Oct 29, 2008
Behavioral Targeting's Role in Presidential Campaigns
How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed choice. Oct 1, 2008
Who Owns Behavioral Targeting Technologies?
Behavioral targeting is like a toy two children are fighting over. Who will win? Sep 3, 2008
Hearing out Behavioral Marketing's Critics
As technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Aug 6, 2008
Privacy and Behavioral Targeting Heat Up
There's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is becoming even harder to discern and define. Jul 9, 2008
Fetching Back Behavioral Targeting
An executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. Jun 11, 2008
Behind-the-Scenes Innovations in Behavioral Targeting
Two vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like? May 14, 2008
A New Breed of Behavioral Targeting
A first look at two brand new behavioral targeting products. Apr 16, 2008
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