DEMOGRAPHICS
Top 10 Local Markets Online, May 2007
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Local markets aren't created equally. Nielsen//NetRatings tracks the top 10 markets by time spent online and unique visitors for the month of May.
The data are part of the MegaView local set. Nielsen//NetRatings uses a random-digit-dial panel and metering technology to report audience measurement and advanced tracking.
| Top U.S. Local Markets by Time per Visitor, May 2007 | ||
|---|---|---|
| Local Market | Time per Visitor (hh:mm:ss) | Unique Visitors (000) |
| Lincoln & Hastings-Krny | 44:22:15 | 545 |
| Mobile-Pensacola (Ft. Walt) | 40:17:16 | 710 |
| Des Moines-Ames | 32:38:54 | 655 |
| Austin | 30:51:17 | 758 |
| Portland, OR | 28:54:15 | 1,709 |
| Louisville | 28:40:14 | 724 |
| Kansas City | 28:33:44 | 1,197 |
| Lansing | 28:27:03 | 295 |
| Harrisburg-Lncstr-Leb-York | 27:31:41 | 939 |
| Youngstown | 27:18:59 | 305 |
| Source: Nielsen//NetRatings, 2007 | ||
| Top U.S. Local Markets by Unique Visitors, May 2007 | ||||||
|---|---|---|---|---|---|---|
| Local Market | Unique Visitors (000) | Page Views (000) | Reach (%) | Reach (%) | Time per Visitor (hh:mm:ss) | Sessions per Visitor |
| New York | 10,974 | 36,256,162 | 7.54 | 3,304 | 23:38:53 | 65 |
| Los Angeles | 8,394 | 26,671,690 | 5.77 | 3,177 | 23:06:20 | 59 |
| Chicago | 4,639 | 14,568,913 | 3.19 | 3,141 | 21:44:36 | 61 |
| Philadelphia | 3,791 | 10,593,974 | 2.61 | 2,795 | 22:53:26 | 62 |
| Atlanta | 3,784 | 12,544,791 | 2.60 | 3,315 | 23:35:52 | 60 |
| San Francisco-Oak-San Jose | 3,345 | 12,675,047 | 2.30 | 3,790 | 25:07:14 | 60 |
| Dallas-Ft. Worth | 3,332 | 10,565,407 | 2.29 | 3,171 | 23:34:49 | 61 |
| Boston (Manchester) | 3,330 | 10,017,693 | 2.29 | 3,008 | 22:26:05 | 62 |
| Washington, DC (Hagrstwn) | 3,312 | 9,589,262 | 2.28 | 2,896 | 23:06:48 | 59 |
| Houston | 3,008 | 8,287,456 | 2.07 | 2,755 | 21:06:09 | 57 |
| Source: Nielsen//NetRatings, 2007 | ||||||
