Robin Neifield
Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, and Thunder Lizard events and is a sought-after resource for industry and business publications for her insight and advice on such topics as e-mail strategy, SEM, and online advertising response rates.
Recent articles by Robin Neifield
What Behavioral Marketing Is Not
Behavioral targeting is neither a magic bullet for marketers nor a sinister plot to ferret out personally identifiable information. Dec 10, 2008
Invest in Digital Marketing in Down Markets
Nine reasons smart companies invest in digital marketing and advertising when budgets get tight. Nov 12, 2008
A Behavioral Targeting Meltdown?
For a reality check on behavioral marketing's health, watch these three key indicators. Oct 15, 2008
Holiday Behavioral Targeting Wish List
A marketer identifies what she'd like to see in behavioral targeting. Sep 17, 2008
We Need a New Scorecard
The behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to ask? Aug 20, 2008
Behavioral Targeting Distortion
How do we know we're seeing the full picture? Jul 23, 2008
Taking Behavioral Targeting Over the Border
Behavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. databases? Or German or Argentinean? Jun 25, 2008
Why Behavioral Marketers Should Care About Yahoo's Future
As search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. May 28, 2008
Behavioral Targeting for Slashed Budgets
Your marketing budgets may be getting slashed, but your consumers' budgets have taken a bigger, more personal hit. What does that mean for their behavior? Apr 30, 2008
Spring Cleaning...for Cookies?
Users are still wiping out cookies, leaving marketers the crumbs. Apr 2, 2008
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