Dave Evans
"If I couldn't interrupt you, how would I reach you?" That's the question Dave starts with as a communications consultant focused on word of mouth and social media.
Dave is the author of "Social Media Marketing: An Hour a Day," a practical, hands-on guide to implementing and measuring social media as part of an integrated marketing program. Building on the approach he outlines in his book, Dave listens to what a client's business communications needs are, then evaluates current operations, marketing, and management processes. Working alongside his clients, Dave develops an effective, measured approach to using social media and achieving organizational and business goals.
Dave cofounded Digital Voodoo in 1994. Digital Voodoo provides strategic marketing services for clients wanting to tap the power of the social Web. In 2005, he cofounded HearThis.com, a podcasting service firm focused on social media and marketing.
Dave holds a BS in physics and mathematics from the State University of New York/College at Brockport and has served on the Advisory Board with ad:tech and the Measurement and Metrics Council with WOMMA.
Recent articles by Dave Evans
Five Items for Your New Year's To-Do List
Consider taking these steps to make your online marketing initiatives shine in 2009. Dec 31, 2008
Hello, My Friend
The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike. Dec 24, 2008
Social Conversions: Taking Step Two
When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bottom line. Dec 17, 2008
Social Media: Why Measurement Is Key
A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. Dec 10, 2008
Into the Pits: Time for an E-Marketing Tune-Up
Time: Consider these approaches to measure, evaluate, and tune your Web site. Dec 3, 2008
Participating in the Visible Backchannel
Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Nov 19, 2008
Where to Get a Social Media Education
Easy ways to get into social media faster than you thought possible and to make face-to-face connections. Nov 5, 2008
Increasing Digital Performance
Emerging digital channels are defining the next round of brand winners. Oct 22, 2008
Social Media: More Sought After Than Sex
An invitation to a very happening party. Are you ready to swing? Oct 8, 2008
Using the Entire Marketing Toolbox
You can't integrate if there's just one element in a campaign. Sep 25, 2008
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