Tessa Wegert
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.
Recent articles by Tessa Wegert
Using Video to Elevate Luxury Marketing Online
It takes a lot to make a brand site interesting these days. See how Italian leather goods company Tod's succeeds. Oct 9, 2008
Rich Media Research Roundup
A couple of interesting new studies on online advertising could have you rethinking the way you plan and buy for your clients' campaigns. Oct 2, 2008
HBO's Entourage of Social Marketing Efforts
Learn how the marketing masterminds behind the "Entourage" series plotted a unique approach to gaining and retaining online fans. Sep 25, 2008
Getting to Know the Ad Exchanges
A look at four major ad exchanges and how they differ. Second of a two-part series. Sep 18, 2008
Understanding Ad Exchanges
Ad exchanges don't offer just remnant inventory anymore. Part one of a series. Sep 11, 2008
Choosing the Right Ad Network, Part 3
The process of choosing an ad network shouldn't be taken lightly. Some tips for choosing one. Last in a series. Sep 4, 2008
Choosing the Right Ad Network, Part 2
Sizing up Tribal Fusion, ScanScout, NetShelter, Travel Ad Network, Glam Media, and Jumpstart Automotive Media. Second in a three-part series. Aug 28, 2008
Choosing the Right Ad Network
Sizing up Undertone Networks, Tremor Media, Burst Media, and AOL's Platform-A. First in a three-part series. Aug 21, 2008
How Media Partnerships Can Rock Your Brand
A Fortune 100 company demonstrates how to successfully create a brand association where there was none. Aug 14, 2008
6.6 Degrees of Online Marketing
If everyone is connected through the Web, how far can one of our marketing messages go? Aug 7, 2008
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