Jason Burby
He's worked with Washington Mutual, Wachovia, T-Mobile, Converse, Alaska Airlines, Microsoft, Sprint, Levi Strauss, Qwest, and A&E Television Networks. Jason speaks frequently at conferences and seminars helping spread the word on the effective use of Web analytics. In addition he is the co-chair of the Metrics/KPI committee of the Web Analytics Association. Together with Shane Atchison, Jason is co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions.
Recent articles by Jason Burby
Understanding the Impact of Seasonality
Approaches to monitoring seasonal trends that affect business. Dec 30, 2008
Focusing on the Big Picture in Analytics
How organizations get blindsided when measuring online performance. Dec 16, 2008
When Targeting Goes Wrong
Lessons learned when a Web site promotes a BlackBerry application to an iPhone owner. Dec 2, 2008
How to Maximize Site Performance for the Holidays
Here are some last-minute ways to prime a retail Web site. Nov 18, 2008
Calculating the Value of Optimizing Your Web Site
A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Nov 4, 2008
Leveraging the Weak Economy
Four ways to integrate Web analytics and optimization into your organization. Oct 21, 2008
How to Figure the Value of Research Conducted on Your Site
Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that. Oct 7, 2008
Optimize Your Site: First-Time vs. Returning Visitors
How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Sep 23, 2008
Optimize Your Site: Getting Started
With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Sep 9, 2008
Understanding Your Visitors' Feelings
Don't fall into these three traps when using attitudinal data. Aug 26, 2008
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